In the Blue Blog

In the Blue Blog

Denim Revival

Posted on 26 April, 2019 at 13:40

Hello and welcome once again,

How delighted we are to present you with 'today yesterday tomorrow clothing' second post, mostly and fabulously Denim related of course!

Denim Revival

In other words, how to bring back the 'brand new look' to my jeans :)

The most common sign of a favoured pair of jeans are the wear patches, which look great however not always smart. With roughly 70 million pairs of jeans being sold in the UK every year it's no wonder that a worn pair can just be easily replaced.

In year 1879 saw the production of the worlds oldest pair of jeans from a popular brand, which indicates that a good pair of jeans can actually serve for a lifetime and beyond.

Ok, enough talk lets look into some ideas to get your favourite denims up and running looking like new.

To even out colour on the overall jeans, Dylon have a selection of dyes especially made for jeans, follow instructions with care and be sure to select the shade best suited to your jeans, we prefer to pick a slightly darker shade because the jeans are due to fade over time, but the choice is entirely up to you. Please note that if the jeans have colour contrasting stitching, occasionally the stitches might take on the colour of the dye, however if the manufacturer used a strong polyester or waxed thread on your beloved garment, the stitches would least likely be effected by the dyeing process.


Darning is a great way to repair delicate to severe tears on denim fabric, areas of vulnerability on the jeans whereby the denim becomes very soft and slightly fuzzy, once in this state it's only a matter of time when hole/s appear. Darning offers security to surrounding areas of the damage in order not to escalate the problem. There are many guides on the internet to darning or perhaps a local alterations/ tailor would be able to carry out the job for you.

Image via Heddels

Denim Care Q&A

Thank you for your emails, we didn't expect to receive such love on our first post x

Hi Samantha great post!

I have taken the best care to look after my jeans, but they always manage to get holey on the inner thighs. What can I do to prevent this from happening to any future pairs?


Hello Karen, thanks for your email. It sounds like darning would be your best option, if you have any jeans with holes perhaps look for a local tailor/ alterations genius, they can work wonders on denim and it's a reasonably priced service. We hope this helps!

Hi Samantha, thanks for sharing the denim careDon't laugh :) I love my flared jeans, I wear them with cropped sweaters or a cropped blouse, do you have any ideas to enhance my casual look?


Hey Gloria, Thanks for the email. Have you tried ironing a centre seam and mildly statrching the denim? it's a next level look :)

Are knee patches cool?


Hi there, yes yes yes! patches are indeed cool. There are many cool shops with so many patches to choose from. We like Koo Style in Camden London check them out!

Great post Samantha!

I live in a relatively cold part of the globe, if I hand wash my jeans and leave to air dry, they may be a little unpleasant to wear or smell a little, are there any other ways to dry my jeans naturally without the pong?


Hi Petra, thanks for your message. If you have access to an airing cupboard and a bucket [for drips] that would be fitting, if not get two large dry bath sheets/towels place one sheet on a flat open surface or a bath tub place your jeans on top and then place a dry towel on top of the jeans. leave for up-to 5 hours and then hang the jeans to air dry in the warmest room available. 

Thank you all for reading, we hope that you find our tips useful, we welcome any comments, questions and tips, feel free to send your posts to: [email protected]

Today yesterday tomorrow clothing at London Fashion Week

Model wears: 'Fallon dress' made from recycled denim.

Bye for now

Samantha x

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